The EU is really stepping up with its Single Use Plastics Directive and Circular Economy Action Plan, driving a move away from those pesky persistent pollutants. Mycelium packaging is the future, and it's being grown on a nearby farm.

I’ve noticed some amazing teams get stuck for months, trying to perfect the model, the pitch deck, and the prototype. Farming really shows us a straightforward reality: things are never just right.

For AgTech investors watching robotics transform terrestrial farming, aquaculture offers a compelling parallel with faster adoption cycles and clearer ROI. Which land-based agricultural challenges could benefit from similar autonomous, data-driven solutions?

We've been asking the wrong questions. It's not just "can we grow enough food?" or even "can we grow it sustainably?" The question is: can we grow food that nourishes both body and brain, supports both farmer mental health and consumer cognitive resilience?

"If we're not smart about resources, we won't survive as entrepreneurs," she explained, and I understood then—this isn't just farming. It's engineering a sustainable future, one innovation at a time.

McKinsey reveals 5 signals separating AgTech winners from the walking dead. The last three will surprise you:

Integration beats innovation - farm management + precision hardware wins

39% farmer adoption openness - but only if you solve input cost crisis

In today’s rapidly evolving European AgTech landscape, the future is full of unknown unknowns. Being curious and flexible really helps when dealing with all this uncertainty.

Our 1st segment of a 3-part McKinsey study on AgTech adoption offers invaluable information on how to deal with uncertainties.

This is a really important moment. Europe is facing a serious shortage of agricultural workers, and with the climate becoming more unpredictable, the old ways of timing harvests just aren't cutting it anymore.

$3.41B spray drone market. The $1B unicorn myth killing AgTech. Europe's 8.5M tonne seaweed revolution. The Yield Lab's 93% survival rate across 100 companies.

"Opportunities don't happen, you create them."

AI-powered precision irrigation is transforming agriculture by using sensors, data, and machine learning to deliver the right amount of water at the right time. The result? Higher yields, less waste, and a more sustainable way to feed a growing world.

Agriculture’s future blends AI and farmers: data augments intuition, forging resilient food systems—partnership over replacement, precision supporting stewardship and livelihoods.

In 2015, inside a cramped University of Texas at Austin dormitory, aerospace engineering student Arthur Erickson was tinkering with drones. He had an idea that would change the way the world farms forever.

AgTech startups operating in Europe cannot afford to ignore France's covert rewriting of the rules for agricultural tech platforms. The government is fostering an environment where platforms can flourish by integrating digital tools with support.

I might never fully stop eating meat. But for the first time, a future where my delicious breakfast is both rich and eco-friendly doesn't seem like a trade-off.

“The goal is to win, but it is the goal that is important, not the winning”~ Reiner Knizia. Let me spin you a yarn about how farming and the very rules of economic competition are being upended by a bold new player.

the sun‑kissed grass, the patient drying, the store it into barns. Each bale carries within it centuries of innovation, resilience, and the magic that turned grass into a lifeline.

Imagine waking up tomorrow to discover that you can't count on a cup of coffee to start your day. Does this sound dramatic? The sad truth is that it's not far from reality.

I've felt the full-grain leather's weight and traced the grain of high-quality Italian calfskin. Our sector is stunning, but there's a dark side that goes against the principles of sustainability and circularity held by Europeans.

The cautionary tale for the rest of us in AgTech is this: Don't forget the farmer in the field.

There is more to innovation in agriculture than just moving quickly. Sometimes, running entails slowing down to a jog so that you can gather power for the road ahead.