In 2015, inside a cramped University of Texas at Austin dormitory, aerospace engineering student Arthur Erickson was tinkering with drones. He wasn't using them for military purposes or aerial photography; instead, he had an idea that would change the way the world farms forever.

AgTech startups operating in Europe cannot afford to ignore France's covert rewriting of the rules for agricultural tech platforms. The government is fostering an environment where platforms can flourish by integrating digital tools with support.

I might never fully stop eating meat. But for the first time, a future where my delicious breakfast is both rich and eco-friendly doesn't seem like a trade-off.

“The goal is to win, but it is the goal that is important, not the winning”~ Reiner Knizia. Let me spin you a yarn about how farming and the very rules of economic competition are being upended by a bold new player.

the sun‑kissed grass, the patient drying, the store it into barns. Each bale carries within it centuries of innovation, resilience, and the magic that turned grass into a lifeline.

Imagine waking up tomorrow to discover that you can't count on a cup of coffee to start your day. Does this sound dramatic? The sad truth is that it's not far from reality. Although coffee culture is deeply ingrained in European life, the traditional coffee bean is currently facing significant challenges.

I've felt the full-grain leather's weight and traced the grain of high-quality Italian calfskin. Our sector is stunning, but there's a dark side that goes against the principles of sustainability and circularity held by Europeans.

The cautionary tale for the rest of us in AgTech is this: Don't forget the farmer in the field.

There is more to innovation in agriculture than just moving quickly. Sometimes, running entails slowing down to a jog so that you can gather power for the road ahead.

At the core of this invention, however, is something more profound – a philosophy that pushes us to reconsider garbage as a resource that is just waiting to be reclaimed rather than as a means to an end.