Soil Meets Soul

McKinsey reveals 5 signals separating AgTech winners from the walking dead:

🎯 Integration beats innovation - farm management + precision hardware wins

📊 39% farmer adoption openness - but only if you solve input cost crisis

🌱 MRV is non-negotiable - sustainability needs measurement tech, not just practices

⚖️ Government programs drive 40% of sustainability adoption - regulation is your accelerant

💰Pricing flexibility = survival - usage models must adapt or die