I might never fully stop eating meat. But for the first time, a future where my delicious breakfast is both rich and eco-friendly doesn't seem like a trade-off.

“The goal is to win, but it is the goal that is important, not the winning”~ Reiner Knizia. Let me spin you a yarn about how farming and the very rules of economic competition are being upended by a bold new player.

the sun‑kissed grass, the patient drying, the store it into barns. Each bale carries within it centuries of innovation, resilience, and the magic that turned grass into a lifeline.

Imagine waking up tomorrow to discover that you can't count on a cup of coffee to start your day. Does this sound dramatic? The sad truth is that it's not far from reality.

I've felt the full-grain leather's weight and traced the grain of high-quality Italian calfskin. Our sector is stunning, but there's a dark side that goes against the principles of sustainability and circularity held by Europeans.

The cautionary tale for the rest of us in AgTech is this: Don't forget the farmer in the field.

There is more to innovation in agriculture than just moving quickly. Sometimes, running entails slowing down to a jog so that you can gather power for the road ahead.

At the core of this invention, however, is something more profound – a philosophy that pushes us to reconsider garbage as a resource that is just waiting to be reclaimed rather than as a means to an end.

The proof is in the pudding. In one potato trial, two parent plants with modest yields (33g and 29g) produced a “boosted” offspring generating a remarkable 682g—a 20× increase!

Many have burned their fingers with new technology, abandoning ship as a result. One has to play the long game to reap the rewards of long-term investments through compound interests.